There are people who go through life leaving a trail of impeccable work without almost anyone knowing their name. Lucho Soriano is exactly that. A stylist, hairdresser, and professional makeup artist, a professional who has worked with the best of Spanish cinema and television, he has a Goya nomination and has worked with the most well-known actors in the country, yet most of the public identifies him solely as "Anna Simón's boyfriend." To be fair, there are worse introductions, but his deserves much more than that.
His real name is Luis Soriano, although everyone in the industry knows him as Lucho. A nickname that, by the way, suits him much better than his formal version. This Catalan has been working for decades among studios, film sets, and film festivals, quietly building a career that many in the industry would envy. And without a corporate Instagram, without appearances in fashion magazines, and without needing anyone to see him. Something that, in times of compulsive personal branding, is almost revolutionary.
His professional career: from television studios to auteur cinema
This Catalan's profession is that of a stylist, and it was thanks to this job that Anna and he met. For several seasons, Lucho has worked as a hairdresser on Tu cara me suena, the imitation show on Antena 3 that became the starting point of a personal story that no one expected.
But limiting him to television would be a gross understatement. The true professional dimension of Lucho Soriano lies in cinema, and there his resume speaks for itself. He has participated in the makeup and hair department of films such as Tres metros sobre el cielo, the film that catapulted Mario Casas; El fotógrafo de Mauthausen, also with Casas in a dramatic role that required impeccable characterization; Campeones, the blockbuster film by Javier Fesser; Superlópez; and Durante la tormenta, by Oriol Paulo. A list that would already be enough to boast about at any corporate dinner.
But in addition, Lucho Soriano worked on Wonder Woman 1984, the DC production starring Gal Gadot. Indeed: the discreet Catalan who does not appear in gossip magazines has worked on a Hollywood blockbuster. Just in case anyone had doubts about the real scope of his career, there it is.
The Goya nomination that says it all
The most notable recognition of his career came from the most demanding cinema. Lucho Soriano received a Goya nomination in the category of Best Makeup and Hair for the film Historia de mi muerte, directed by Albert Serra. He was nominated alongside Mariona Trias. Anyone familiar with Serra's work knows that he is not a director who makes concessions: his projects have a very marked visual identity, and working on them requires mastering a specific and demanding aesthetic language.
A Goya nomination is not an accident or a stroke of luck. It is the recognition that someone in the industry knows exactly what they are doing. And in the case of characterization work, that means transforming actors, maintaining visual coherence over weeks of filming, and adapting to each director's demands. It’s not glamour, it’s pure craft.
Series and television fiction
Beyond cinema, Lucho Soriano has worked on fictions such as Hache, Velvet Colección, and the aforementioned Campeones. Velvet Colección is particularly significant, as it is a production with a strong aesthetic load linked to the world of fashion and design of the sixties and seventies, where the work of characterization and wardrobe has enormous narrative weight. That Lucho was part of that team speaks to his versatility and ability to navigate between very different genres and styles.
How Lucho Soriano and Anna Simón met
The story has a bit of a movie feel, although much less dramatic than those he usually works on. Lucho Soriano and Anna Simón met in 2012, precisely on the set of Tu cara me suena. She was participating as a contestant in the second edition of the show, and he was on the styling team. Between brushing and brushing, the spark flew.
He sculpted her in makeup as part of the characterization team of the imitation show to disguise her as JLo when love blossomed. Let no one say that work doesn’t have its advantages.
From that moment on, the relationship remained in almost absolute secrecy. The journalist has maintained a discreet relationship since 2012 with her boyfriend, the renowned Catalan stylist, who has always opted to stay in the background. Anna Simón, who has appeared on shows like Zapeando, El Hormiguero, and Tonterías las justas, has never published a single photo alongside Lucho on her social media. Not one. For the standard of a television presenter with hundreds of thousands of followers, that is an unusual exercise in willpower.
The moment everything came to light
For years, the relationship was a well-kept secret. The first time they were seen together at a gala was in 2013 during Anna Simón's coronation as "Queen of Cava," and it was noticeable that Lucho was already very integrated into her family. Despite this, when asked about the relationship between the two, Anna Simón only responded with a "I don’t talk about my private life."
The secret was kept until the news of the pregnancy arrived. The presenter and her boyfriend were receiving congratulations from family and friends, including the journalist's professional colleagues, such as Miki Nadal: "There’s life! Congratulations, Simona, it’s lovely to see your happy face. Enjoy it a lot and give Lucho a kiss." A well-meaning comment that inadvertently publicly confirmed what many suspected but no one had been able to verify.
The arrival of Aina, their daughter together
After ten years together, they both took a further step in their relationship and became parents to little Aina. The chosen name was not a coincidence. Aina is the Mallorcan name for Ana, a different variant from the more common Catalan form of the name. Although the journalist is from Mollet, the couple opted for Aina instead of Anna. A choice that says something about their character: nothing too obvious, always with a unique twist.
Little Aina was born on April 29, 2022. Anna Simón herself announced the arrival of their daughter with a photo on social media accompanied by the message: "29-04-22. For the past four days, I have been the happiest person in the world". A post that garnered over 80,000 'likes' and two thousand comments.
Discretion as a hallmark
Regarding his popularity, his face is not well known to the general public. Anna Simón does not show him on her social media, which suggests that he prefers not to be recognized. However, some participants from various editions of Tu cara me suena have shared some images of Lucho Soriano, showcasing his work in the styling tasks of the show.
This attitude contrasts sharply with the media ecosystem in which his partner operates, and it is precisely what makes Lucho Soriano an interesting figure. In a sector where visibility is confused with talent, he has chosen the opposite path: let the work speak, let the credits at the box office speak, let a Goya nomination speak. And it works.
A professional profile that transcends labels
What defines Lucho Soriano is not being Anna Simón's partner, although that is the first thing that appears when searching for his name. What defines him is having built a solid career in one of the most demanding and least publicly valued departments of the audiovisual industry: characterization. Transforming an actor to make them believable in a role requires technical knowledge, aesthetic judgment, and above all, the ability to work as a team and under pressure.
From Velvet Colección to Wonder Woman 1984, passing through the auteur cinema of Albert Serra, Lucho Soriano has shown that it is possible to build a brilliant career without needing anyone to know your surname in the supermarket queue. And that, at its core, is much more difficult than it seems.
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