Catalonia contributes 48 of the 350 Congress seats, making PP, Vox, Junts, PSC, and ERC focus much of their efforts in this community ahead of the polls on 29 November.
According to La Razón, the campaign for the general elections on 29 November will have one of its main stages in Catalonia, as the community holds 48 of the 350 seats in Congress. Each party knows that gaining ground here could determine the balance of power in Madrid, and thus the message is tailored to an electorate with very specific concerns.
The PP arrives at these elections with its sights set on a possible victory for Alberto Núñez Feijóo and aims to expand its lead over the PSOE in key territories. Its focus will be on housing, illegal occupation, and taxation, while targeting the government of Pedro Sánchez, which it blames for the rising cost of living and the deterioration of public services.
Central to this discourse is Xavier García Albiol, the mayor of Badalona and head of the list for Barcelona. His more forceful profile aligns with the national strategy of toughening the tone on security and occupation, while the party attempts to present itself as the option for change.
Vox, on the other hand, wants to steer the debate towards issues where it believes it can mobilise votes most effectively. Immigration and insecurity are at the forefront of its campaign, alongside the defence of national identity. The party led by Santiago Abascal proposes to tighten immigration policies, strengthen border control, and combat crime, while in housing, it aims to increase construction and curb demand, which it claims is driven by immigration.
Juan José Aizcorbe, who will again head the list for Barcelona, will be tasked with conveying this message in a province where Vox wants to grow. Its declared aim is to contest the working-class vote from the PSC, particularly in the metropolitan area of Barcelona.
Junts will attempt to carve out its own space between the PP and Vox bloc and the left that has supported Sánchez in Congress. The party of Carles Puigdemont will present itself as a moderate alternative for Catalonia, with proposals for tax cuts, improved security, and increased investment in infrastructure. In housing, it aims to facilitate access without harming property owners, and Míriam Nogueras, who will again lead the candidacy for Barcelona, will argue that an independentist party with decision-making power in Madrid remains useful.
In the left bloc, the PSC will expect a strong result, as Catalonia is its main electoral stronghold. Its central argument will be that the choice is between the continuation of Pedro Sánchez's policies and the rise of the far-right, and it will highlight macroeconomic data and intervention in the housing market as proof of its management.
This defence has a weak point that the article itself notes: per capita GDP and other indicators of family economics are stagnant, and the rising cost of housing has coincided with eight years of Sánchez's government during which hardly any homes have been built. ERC proposes a different strategy, pressuring the PSOE from the left so that a potential new Sánchez government looks more towards social issues. Gabriel Rufián will once again be one of its main assets in the national debate.
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