La 2Cat, launched in October 2025, has reached nearly a 3% audience share within just nine months. Director Oriol Nolis highlights the channel's steady progress amidst tough competition.
In a remarkable achievement for a new television channel, La 2Cat has quickly established itself in the competitive landscape of Spanish media. Since its launch in October 2025, the channel has garnered an impressive nearly 3% audience share, signaling its growing popularity among viewers.
Strategic focus on Catalan programming
Oriol Nolis, the director of La 2Cat, emphasizes that one of their primary goals is to increase the amount of content broadcasted in Catalan. He aims for 80% to 100% of programming to be in the regional language as part of their commitment to cultural representation. “The trend is clear: we want to enhance our Catalan offerings,” he stated during a recent interview.
Navigating a challenging media landscape
The journey to establish La 2Cat has not been without challenges. Nolis acknowledges that launching a new channel today is significantly more difficult than it was two decades ago due to fierce competition from streaming platforms and social media. “We are competing against giants,” he remarked, highlighting how these alternatives have reshaped viewer habits.
A gradual but steady rise
Nolis also addressed concerns about slow growth rates expressed by some viewers. “People say we are growing slowly, but it’s always progressive,” he explained. This steady increase is particularly noteworthy given that many traditional broadcasters are struggling to maintain their audience shares.
The importance of budgetary support
A key factor behind La 2Cat’s success lies in its budget management. Nolis described their financial situation as challenging yet manageable, stating that having adequate funding would allow them to set even higher goals for viewership and content quality. “It’s like a small miracle with our current budget,” he added.
Diverse content offerings available online
The channel also embraces modern viewing habits by offering diverse content through various platforms such as Spotify and YouTube. Their popular videopodcast ‘Mas Barcelona’ can be accessed on major podcast services including Apple Podcast and Amazon Podcast, further expanding their reach beyond traditional television.
The emergence of La 2Cat reflects not only a commitment to regional culture but also an adaptation to contemporary media consumption trends. As audiences continue to seek out unique voices and perspectives, channels like La 2Cat may play an essential role in shaping the future landscape of Spanish television.
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