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Barcelona bakery celebrates 104 years with street fair for Sant Joan

La Palma bakery celebrates its anniversary by bringing traditional sweets to street festivities during Sant Joan.

Jordi Cubarsi Jordi Cubarsi · June 23, 2026, 16:54 · 3 min de lectura

La Palma bakery is taking its famous coca de crema cremada to the streets this Sant Joan, marking a century of sweet tradition and innovation.

On June 23, Barcelona will transform into a vibrant celebration as La Palma bakery takes its renowned coca de crema cremada to the streets, commemorating its 104th anniversary. This event coincides with the verbena de Sant Joan, a night steeped in cultural significance that marks the shortest night of the year and is celebrated with fireworks, bonfires, and traditional sweets.

The coca de Sant Joan is not merely a dessert; it embodies Catalonia’s rich cultural identity. While many bakeries have experimented with new recipes over recent years, La Palma remains committed to preserving traditional flavors. Ramón Pérez, head of La Palma, emphasizes the uniqueness of their signature creation: “We burn the cream on-site; we don’t take orders because it’s made fresh every time.” This dedication to quality sets them apart from competitors.

The coca de crema cremada shares similarities with other traditional cocas but distinguishes itself through its creamy filling and caramelized top layer. Unlike typical versions that may feature marzipan or fruit toppings, this one boasts a delicate sugar crust that is torched just before serving, creating a satisfying crunch.

In preparation for this year’s festivities, bakers across Barcelona have been busy crafting both classic and innovative variations of the coca. New trends include contemporary ingredients like yuzu—a citrus fruit from Asia—and savory options featuring roasted vegetables and assorted cheeses. Despite these modern twists, La Palma’s classic fruit coca remains their best-seller.

This year also sees exciting additions to their lineup: a coca de pistacho and a coca de chocolate Kinder, catering to diverse dietary preferences including gluten-free and vegan options. The bakery anticipates selling around 2,800 cocas, reflecting strong demand despite rising ingredient costs.

Loyal customers like Josefina Retrés highlight the bakery’s long-standing reputation in the community. “My father was already a customer at La Palma,” she shares. “I’ve been coming here my whole life.” Such testimonials underscore how deeply woven into local culture this establishment has become.

The Gremi de la Pastisería de Barcelona predicts an excellent sales season across the city as families prepare to gather for celebrations. Even as prices rise due to inflationary pressures on ingredients, many households are expected to purchase multiple cocas for sharing during this festive occasion.

The verbena de Sant Joan promises not only delicious treats but also an opportunity for community bonding under starlit skies. For those looking to join in on this culinary celebration or simply enjoy some traditional sweets, La Palma will be open throughout the evening at its Clot location—ready to serve up memories along with their iconic pastries.

Jordi Cubarsi
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Jordi Cubarsi

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